GALA IDENTITY + COLLATERAL

IMG_5535, originally uploaded by yes.i.sam.

Graduate Fashion Design Exhibition Identity. Included the naming, logo, poster, invitation, program guide and banners for the opening. A theme of evening couture and elegance needed to be conveyed.
Credit also to Nicole Kelamis & Olga Kozyrevitch.

Gala Invite + Pouch

IMG_5407, originally uploaded by yes.i.sam.

The idea was to make the invite echo the exuberance the poster aimed for. The solution was a fold out invite housing a showreel of the graduating fashion students' work. The curtain is pulled back to reveal the event details. The pouch is a beautiful olive felt finished with gold foiling. Thanks to the massive assembly line of fashion design students for producing the pouches.

Gala Invite

IMG_5418, originally uploaded by yes.i.sam.

Gala Banners at opening

RIMG0277, originally uploaded by yes.i.sam.

The Muse Gallery is a beautiful venue and we (the graphic design faculty) will be lucky enough to have this very same spot for our graduate exhibition this DEC 5. Please come and support us. More details to follow.

Gala opening

RIMG0251, originally uploaded by yes.i.sam.

ugly in action

ugly_beautifuL, originally uploaded by yes.i.sam.

Experimenting with animated GIFs. (it seems flickr slash blogger can't cope with them)

DEBASER scores ARIA

bernard2, originally uploaded by yes.i.sam.

High fives to my mates, Az and Dave at DEBASER for taking out the BEST COVER ART award at this year's ARIAS with Bernard Fanning's 'Tea and Sympathy'!