Fujiyama Rebranding

fujiyama logo, originally uploaded by yes.i.sam.

This was a new identity and pamphlet concept for Fujiyama Japanese Restaurant on Norton St. Leichhardt. Mixing old with new I recreated a traditional Japanese stamp but used contemporary type. I decided to make the pamphlet into a postcard. Hopefully giving a familiar, friendly feel to the piece. As this would be mailed out I wanted to create something that people wouldn't throw out like most other junk mail.